How Does SEO Marketing Work?
Launching a new business is full of unique challenges! Finding new ways of marketing an existing business can be even harder. SEO marketing is the ultimate solution in either scenario.
Even the savviest of entrepreneurs can find themselves stumped when it comes to marketing their business to create a steady stream of leads that convert into paying customers.
With constant changes in algorithms on social media platforms and ever-increasing advertising costs, there is only one reliable source that can guarantee long-term and sustainable results – Organic Search Engine Traffic. So whether you’re just about to launch a new venture, or run an existing business you’re looking to grow, focusing on your SEO marketing is of prime importance.
If you don’t know where to get started when it comes to SEO, the wisest move is to enlist the services of SEO experts like Position1SEO. As the leading SEO specialists in the UK, we can help you streamline your SEO marketing efforts to drive organic traffic to your online business. If you’d like to learn more about how we have helped businesses just like yours in the past, please click here to request our case studies.
SEO marketing is something every new business should be thinking about when devising their marketing strategy. We all know how important the internet is to business, and we have all vaguely heard of SEO, but it can be difficult to know just what you need to do to make your business a success online.
There is plenty of jargon and lots of technical terms; for instance, you will be encountering SEM, keyphrases and white hat techniques. As someone who is new to internet marketing, and perhaps even to running their own business, you will no doubt have a lot of questions, chief among which will be ‘do I need to know much more than the basics of SEO?’ This is a reasonable question to ask. After all, the internet is a vast place and most people are now using search engines to find what they want, so once you’ve conquered SEO, then the customers will flood to your door, right?
Unfortunately, this is not always the case. While it’s very helpful for your site to reach the top of page 1 on Google, which will undoubtedly lead to more visitors than you’ve ever had before, this may not necessarily translate into sales.
Web users can be incredibly fickle, and even while they’re on your website, they’re only a click away from a rival website. What that means is that, as well as employing SEO, you also need to employ SEM.
SEM stands for search engine marketing, and it’s a highly specialised field that focuses on Conversion Rate Optimisation. Simply put, it means ensuring that as many of your visitors as possible turn into paying customers. After all, that’s why you have a website in the first place.
Because SEM is so specialised, it really is important to employ a professional to tackle it for you. With so many potential customers out there, you simply can’t afford to approach this half-heartedly.
What Is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) refers to the practice of marketing your business with the use of paid advertisements that show up on the search engine results page (SERP). SEO marketing companies bid on the keywords that Google users typically enter into the search engine bar when looking for specific products and services online.
Once search engine users use particular keywords in a search, it gives businesses and website owners the opportunity to present their adverts alongside the results. This hopefully results in users clicking on those ads that are relevant to the goods or services they’re looking for.
These ads are usually known as pay-per-click, and they come in various formats. Some may appear as text while others may show up as product listing ads which are more visual, allowing potential buyers to compare prices and reviews.
This is what a search marketing agency can do for your business. It gives you the opportunity to display your advertisements to motivated customers who are ready to buy the products or services they’re searching for. There is no other advertising medium that is more immediate, more powerful or more effective than this, which makes it one of the best ways to get your brand known and grow your business.
When it comes to identifying the best keywords to use for your advertisement or search engine marketing campaigns, you’ll need to work with the best SEO professionals who have expert knowledge about all kinds of keyword management strategies and can conduct comprehensive keyword research on your company’s behalf.
Once your SEO marketing agency has identified the relevant keywords, you can expect your clients to find the products and services they’re looking for on your website, rather than on your rivals’ sites. The right SEO agency will use the most up-to-date, accurate tools to find the most appropriate keywords and phrases to represent your brand.
Search Engine Marketing From Position1SEO
If you’re looking for a professional team to look after your SEO marketing, you can’t do better than Position1SEO. Years of experience in both marketing and search engine optimisation means we can provide you with a highly specialised SEO service that has Conversion Rate Optimisation included as standard.
We begin our professional relationship with an in-depth analysis of your business, your competitors and the best keyphrases for your sector, and then we put together a specific strategy for your business.
What’s more, all this information will be with you within a week of your marketing campaign’s launch date. Once both parties have agreed the keyphrases to be targeted, we’ll work on producing fresh and unique content for your site.
Our marketing SEO services focus on what’s called ‘white hat SEO’, which grows your SEO organically. Not only does this ensure that you remain in Google’s good books, but it also leads to longer-lasting results, the sort that cannot be replicated through quick-fix techniques.
As well as working on your website, a really important part of what we do involves building your authority on the web generally. This is something that Google values very highly, but it can also be useful in creating brand familiarity among potential customers.
We do this by establishing and maintaining social media profiles for you, with the aim of building supporters for your company. We also supply content to highly-ranked websites and monitor daily blog sites to find conversations that we can participate in on your behalf, ensuring your name becomes known as a reputable one in your sector.
As you can imagine, this can all take quite a bit a time, which is another great reason to outsource this area of web marketing. As a new business owner, your time is better spent developing your products, services, and customer service. Let us do your SEO marketing for you.
You’ll also see that we offer a separate link building service including both packages and the option to purchase one-off quality links. As this can have a dramatic impact on your business, we recommend you take a look at that as well.
As you can see, the team at Position1SEO offer a multi-faceted SEO marketing service, and we have other areas of expertise too. If you have any questions about our affordable SEO marketing packages, please don’t hesitate to contact us, either by phone or via email to firstname.lastname@example.org. We’d love to use our knowledge to your advantage. Why not contact us today?
FREQUENTLY ASKED QUESTIONS
Why is SEO marketing important?
SEO is crucial because your customers trust search engines like Google and Bing. Your goal should be to get your website onto the first page of these search engine ranking pages (SERPs) because this gives the impression that you are a credible source of information. The higher your website rank advertising-wise, the more visitors will come to your site.
Is SEO a marketing strategy?
Yes. Search Engine Optimisation (SEO) is a marketing strategy that helps your business stay on top of the search engine results pages (SERP) through efficient use of keywords. As well as using keywords that are relevant to your products and services, there are other SEO marketing strategy elements besides that will help you attract more website visitors.
What are SEO techniques?
There are two main SEO techniques: white hat SEO and black hat SEO. The former refers to recommended techniques that allow you to gain long-term SEO success and prevent you from being penalised by Google. Black hat SEO, on the other hand, is disapproved of by most search engines and can affect your search engine rankings.
How is SEO used in marketing?
SEO is used to help your target customers find your brand online by matching the keywords they search for with your products and services. To make your search engine marketing a success, you need to find the best keywords with good search traffic potential, optimise your webpages, carry out link building, and more.
Does SEO still work?
Yes, SEO is still an important aspect of online businesses. It remains one of the most powerful and efficient SEO digital marketing strategies employed to achieve an increase in website traffic and revenues over the long term. Work with the best SEO experts for the best results.
What is an SEO agency?
An SEO agency is an SEO marketing company that offers businesses and website search engine optimisation services. It allows businesses, especially those that rely on the Internet, to boost their brand and online presence. SEO involves making changes to your website’s design, improving your webpage content, enhancing user experience, and more.
What are SEO skills?
SEO skills are basically those you need to optimise your website, thereby winning approval from search engines and lifting your site through the rankings. Webpage rank improvement experts know how to increase your website’s search rankings by generating site traffic organically.
What is SEO ranking?
SEO ranking refers to your website’s position in the search engine results page (SERP). There are many factors that can affect your website’s position in the SERP. It could that your website’s content needs improving, or you need higher-quality backlinks that redirect to your webpage, for instance.
Does SEO increase sales?
Yes, SEO has been proven to increase sales, provided you have the time and knowledge to do it right. Rather than trying to do it yourself, it’s more cost-effective to work with a search engine marketing agency which will increase your brand visibility and help you cast a wider net to reach more potential customers. This will then lead to an increase in sales and the growth of your business.
SEO Marketing: How It Boosts Your Site Authority
Businesses and website owners can gain many advantages from using an SEO marketing agency UK based, but one of the best benefits is a boost to their authority. Google prioritises showing trusted and respected websites to search engine users, which makes it a crucial asset for online brands which want to be ahead of their competitors.
Through SEO marketing, you’re able to convince Google that your website is more trusted than others by sending the search engine the right signals. This can be done by building a loyal fan base and a social network, and persuading consumers and other stakeholders to link to you by liking, sharing, and commenting on your posts.
This proves to Google that your website is more unique, more authoritative, and more trusted than your competitors’ websites. In turn, the search engine will prioritise your website above others and show it first to your customers, its search engine users.
You can hire our website ranking improvement consultant to write high-quality content for your webpages and encourage people to link to you. As a result, Google will be more confident knowing that your website is the best result they can give to search engine users in a particular area, allowing you to reach a wider target audience and turning them into paying customers.
Deal With Negative Content
When it comes to negative articles, you will have to take action instead of waiting them to disappear on their own. If content relating to your business is irrelevant and doesn’t make sense but still appears at the top of the search engine results page (SERP), it could negatively affect your business brand in many different ways.
Firstly, negative stories will alienate your customers and sales will be affected. Even existing business partnerships can be in jeopardy; those you work with might cut ties with you. This will also turn off potential partners who want to work with you in future.
Secondly, your lenders will also take note, which can impact on your finances. Lenders may limit your access to capital or even increase their interest rate on lending if they feel that they’re taking a huge risk by working with you.
Lastly, your employee turnover may rise if your staff find out that your brand is gaining a bad reputation. You should always make sure your content is of the highest quality by working with professional search engine marketing companies and content writers; prevention is better than cure.
How To Know Your Target Audience Better
A site ranking professional helps you understand your customers better through website analytics. SEO marketers help you learn the factors that drive your potential customers to your website, which part of your site gets the most clicks, and how your website users typically behave.
As well as this, SEO marketing involves knowing the demographics of your target audience, which includes their age, gender, and location. This is invaluable data that will help you determine the best content and what exactly your customers are searching for. What’s more, it can help you change or update your products and service design to appeal to customers.
As long as you use the right keywords, your website will start ranking higher in search engine result pages. This means that your brand is gaining more credibility and authority. Fortunately, we have a team of SEO experts who will conduct thorough keyword research for you, which will result in a dramatic increase in relevant website traffic.
If you’re interested in our website ranking services, just give our staff a call, and we will be more than happy to work with you to achieve your business goals.