Pay-Per-Click (PPC) Management

What is Pay-Per-Click (PPC) Management?

Pay-Per-Click (PPC) Management refers to the development and oversight of an online marketing campaign which utilizes the ad services provided by major search engines, i.e. Google, Yahoo, Bing (formerly MSN Live Search).

How does PPC Management work?

Our extensive PPC Management Program consists of three main phases, which are the following: Research & Development, Implementation, and Analysis & Modification. Our highly structured and systematic approach to PPC management provides a solid foundation on which to build a sound online marketing campaign. Below, you will see exactly what each phase entails (minus a few of our trade secrets, of course).

Research & Development	Implementation	Analysis & Modification
Client Consultation Keyword & Keyphrase Research Competitor Analysis	Account Setup Ad Copy (Creation) Custom Landing-page Creation*	Campaign Tracking Keyword/Keyphrase and Ad Optimization Results Reporting

*If included in package.

What are the costs involved?

There are three (3) separate aspects to the overall cost, and they are the following: monthly advertising budget (paid directly to the search engine), one-time setup fee, and a monthly management fee. Below, you will find our current package prices.

Package:	Bronze	Silver	Gold	Platinum
Max. Keywords or Keyphrases:	25	50	100	250
Max. Ads:	25	50	100	250
Custom Landing-pages:	Available*	Available*	Included	Included
Setup Fee (for first account):**	$200	$200	$200	$200
Monthly Fee (per account):	$50	$100	$200	$500

*Custom Landing-pages are available, but are done on a quote basis.
**Setup fee of $100 for each additional account (i.e. Google, Yahoo, Bing (formerly MSN Live Search))

One thing to notice is that we only charge a flat fee. Many PPC management companies will charge amounts based on a certain percentage (usually about 20%) of the monthly advertising budget. We feel that it is much more accurate to base it on overall number of keywords or keyphrases you wish to target.

So for example: If you needed the Bronze PPCM Package with two (2) accounts, say Google and Yahoo, and have a monthly advertising budget of $200...

Account Setup: $200 + $100 = $300 (one-time)
Management: $50 (reoccurring monthly)
Advertising Budget: $200 (monthly, but rolls over to next month if not fully spent...don't worry, we'll explain it fully during consultation.)

What are the benefits?

Getting your website to show up on the first page of search engine results is can be a daunting task, and can take a substantial amount of time, that is where a PPC marketing campaign comes in. Our PPC Management Program gives you the power to display your advertisements right where you want them...where potential customers will see them! (complicated, we know!)
We monitor your campaign -- and every month we will see what's working, what's not, and modify (tweak) the ads and keywords/keyphrases in order to optimize results and increase ROIC (Return On Invested Capital).
You will receive a monthly report which displays your campaign results, changes we made, and any suggestions we may have.
You can upgrade or downgrade your advertising budget and PPCM Package at any time, with no hidden fees or charges.
No long-term contract commitments. (you can cancel at any time)

What is the difference between Search Engine Optimization (SEO)
and Search Engine Marketing (SEM)?